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  • Introducing the PASTOR Method: My Favorite Approach to Persuasive Writing
  • ‘PASTOR’ stands for problem, amplify, story, transformation, offer, response.
  • Problem: Identify your audience’s pain points and challenges. Amplify: Amplify the consequences of not addressing the problem. Story: Share a relatable story or example that illustrates the problem. Transformation: Offer a solution that transforms the situation. Offer: Present your product or service as the key to achieving the transformation.
  • Response: End with a clear call-to-action that encourages people to take the next step.
  • By starting with the problem and amplifying the consequences, you create a sense of urgency.
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