Metadata

• URL: https://getmatter.com/email/41914538/?token=41914538%3ArKauWIDnBs-dOBd63qDlBgivgEU
• Published Date: 2024-03-23
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Highlights

• Introducing the PASTOR Method: My Favorite Approach to Persuasive Writing
• ‘PASTOR’ stands for problem, amplify, story, transformation, offer, response.
• Problem: Identify your audience’s pain points and challenges. Amplify: Amplify the consequences of not addressing the problem. Story: Share a relatable story or example that illustrates the problem. Transformation: Offer a solution that transforms the situation. Offer: Present your product or service as the key to achieving the transformation.
• Response: End with a clear call-to-action that encourages people to take the next step.
• By starting with the problem and amplifying the consequences, you create a sense of urgency.

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