An aspect of better writing on LinkedIn
[[@yitian_cheng_smarter_2025]]
The Core Insight: Escape the Curse of Knowledge
The Problem: The more expert you become, the harder it gets to connect with your audience because you forget what it feels like to be a beginner.
The Solution: Stop using abstract expert language and start speaking directly to your audience’s lived experience.
The Framework for Better LinkedIn Writing:
Instead of abstract concepts like:
- “Alignment”
- “Purpose”
- “Awareness”
Write about concrete experiences:
-
Emotions they feel daily:
- Anger, anxiety, exhaustion
- Frustration, self-doubt, overwhelm
-
Specific situations they face:
- Tense work meetings
- Family dynamics at home
- Quiet moments of reflection
-
Observable behaviors:
- Blaming others
- Second-guessing decisions
- Numbing out with distractions
The Writing Technique:
Use “You” to create relatable stories that paint a vivid picture of their daily reality, rather than abstract professional jargon.
Example transformation:
- ❌ “Your lack of alignment is evident in your daily job”
- ✅ “You’re sitting in yet another endless meeting. Your heart rate picks up every time you’re asked a question…”
The Result:
When you speak clearly about what your audience feels every day, your content transforms from vague and abstract to magnetic and relatable—attracting your dream clients.
Bottom line: Meet your audience where they are emotionally, not where you are intellectually.
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