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Business Parable about Plan and Chain of Nonsense by Jack Trout

The Plan —————————————————- In the beginning was the Plan. And then came the Assumptions. And the Assumptions were without form. And the Plan was completely without substance.

The Workers

And the darkness was upon the face of the workers. as they spoke with their Group Head saying: “It is a crock of shit and it stinketh.”

The Group Heads

And the Group Heads went into their Section Heads and sayeth: “It is a pail of dung and none may abide by the odor thereof.”

The Section Heads

And the Section Heads went into their Managers and sayeth unto them: “It is a container of excrement. And it is very strong. Such that none may abide by it.”

The Managers

And the Managers went unto their Director and sayeth unto him: “It is a vessel of fertilizer. And none may abide by its strength.”

The Director

And the Director went unto the Vice President and sayeth unto him: “It promoteth growth and is very powerful.”

The Vice President

And the VP went unto the President and sayeth unto him: “This powerful new Plan will actively promote the growth. and efficiency of the Company.”

The Policy

And the President looked upon the Plan and saw that it was good and the Plan became Policy.


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