Day 2 - Session notes

On 19th/20th September I joined the Circle Community Summit. The following are key highlights from day two.

Session with Ali Abdaal

• feel good productivity
• get started … you don’t need to know everything upfront
• you can just be a guide, a fellow traveller sharing the journey
• share from the heart
• this prevents imposter syndrome — this is big!
• still respect time and have providing value in mind
• don’t rely on AdSense and Brand deals … but start selling your own product
• think about the monetization early on
• “views don’t pay the bills”
• 3 highly recommended books
  • 📖 [[Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks Sales and ProfitsNo Matter What You Sell Or Who You Se - Jim Edwards]]
  • 📖 [[100M Offers - Alex Hormozi]]
  • 📖 [[Dotcom Secrets - Russell Brunson]]

His funnel

• lead with value, tangible suggestion
• $1 with an order bump $27
• stages: free - cheap - mid-ticket - high ticket
  • offering a product for every price point
• people are buying the offer — and the fulfillment of the offer is a different thing??
  • spent most of the time on the offer … and this then drives the fulfillment
• DOD
  • facts, feelings, functionality
• Problem analysis control
• ask your audience … 5 is already good

  Why do people join a community

• to address emotional problems … like imposter
• struggle with discipline, accountability, motivation
• community helps people to get over their fears

people get a lot of value out of accountability - group or individual … setting themself goals

Session Scale like a Pro with Nicole Walters

• WHERE TO START - with your best business idea and why everything the ‘experts’ are teaching isn’t working for YOU.
• AVOID WASTING TIME AND MONEY - on marketing tricks that don’t work or convert.
• STAY STEADY - in a shaky economy.
• BUILD MULTIPLE INCOME STREAMS - while providing real value to your customers and stop the feast or famine cycle that everyone is teaching online.
• provide many products and ways for people to engage with us
• ensure multiple income streams
  • lots of different and related income streams
• you need to mention: What are people missing

The most important things you need

• Legal
  • contract, obligations, protecting the product
• Financials
  • P&L
• Taxes
• Product Development
  • set up consultation!!
  • set up a time book tool … calendly, superpeer.com, topmate.io
  • R&D - testing - marketing - launch
• stop doing things for free … be clear where they are going to afterwards
• loss leader — to open the door (e.g. freemium)
• put a price on your time

Provide and collect eMails. Grow your eMail list. Consistency and value delivery grows your list.

She did not spent a dollar in adds.

Facebook build Facebook without Facebook

Guide your first 25 members John Moore, Sean Cannell

• level up as you go
• big things take time to build
• build a framework!
  • your unique way of doing it
• give everything away for free … there will always be people who will pay you for the higher support
• be obsessed with Customer Feedback and kill your darlings
• avoid to over-teach and consider the course of knowledge
  • “everybody already knows this…”
  • simplicity, clarity and create quick wins!
  • Slow it down and make it super simple
  • Short videos, shorter trainings
  • where do you want to get them
  • get them to feel transformation … your mission is the transformation
• here is where I’m weak
• people love progress
• creatorwizard.com/snapshot
  • https://mysnapshot.co/sponsorship-wheel-snapshot/d247af/?usp=pp_url&entry.2141424742=Beginning&entry.1102235374=Evergreen
• follow leaders create leaders principle
• find your most engaged community members
• what could be a 7 day program .. jumpstart to get you going
• 📖 Zero to 1 [[Zero to One - Peter Thiel Blake Masters]] - Blinkist
• Circle - to unify free stuff and gated space groups … it’s all there
• Do the thing … then teach the thing ❤️
• collect Testimonial … reach out to people that followed you
• let people know that there is a way to pay you

[[eaff5-edbf-a14c-30f0-d46f204d86Perfect_Video_Recipe_Download_1.pdf]]

Session - Adding a community to an existing business

https://contrarianthinking.co/

• go 4 levels down
• specific, small, select - the Waldo Method
• community - never be poor and leave an actual legacy
• find 1000 true fans
• attention + intention
• community - get immediate feedback and evolve your product
• community feedback loop
• leverage the virtuous circle of communities
• you can charge the most for community … it also creates a moat
• build a community first
• be a good human and say the truth
• cash - crowd - curiosity
  • are people spending on this market
  • are there people interested in that
  • am I obsessed and engaged with it
• learn what they want
• scheduled 2h a day to invest in the community
• LISTEN TO THE PROBLEMS and join the communities and listen to the customers
• how can we get this done in 24h (instead of a week)
• the faster you respond … this increases trust and confidence
• remove the a…holes from your influence list
• become an expert in the community platform you chose
• create a great onboarding experience and good first experience
• take care to protect your members
• be willing to take risks and be super fast with your steps
  • move fast, break things and learn intelligently
• turn your paid stuff into your marketing stuff

Linking

• ⬅ Day 1 - Session notes

Enjoy this post?