Learning about Hooks

Source

• include numbers in hooks
  • I failed 3+ businesses
  • Here is my 6 years overnight success
  • numbers:
    • convey specific information, grasped quickly
    • showcase achievements in a measurable way
    • stick in readers minds better
• 2nd hook line with parentheses
  • vibe of exclusive information
• Use the word I or My in the hook
  • add a personal touch by strong usage of my , I, you, your
• use the word: How
  • How to become …
• share insights … via How to ..

12 tips from Lara

1) Use specific numbers to gain trust
2) Keep the hook between 7-10 words
3) Reveal the final outcome in the hook
4) Always deliver on the hooks promise
5) Use the first line to make a statement
6) And use the second line to add context
7) Use curiosity to get them to “see more”
8) Give them a benefit or immediate result
9) Use transformations for emotional connection
10) Keep it concise by focusing on one simple idea
11) Use parenthesis to highlight a desired outcome
12) Repeat using “you”, “your”, “How I” and “How you”

21 Simple Hook Headlines

1. I {did something that your audience wants to do}
2. My client/customer {did something that your audience wants to do}
3. How to {do something that your audience wants to do}
4. 1. {Title for a list that your audience will get value from}
5. {Question that your audience will find relevant and interesting}?
6. {The best part of a story that your audience would like to hear}
7. 1. If you want to {do something}, {action e.g. open/read} this
8. Get {something desirable} without {something undesirable}
9. Steal {my/someone else’s} {some kind of useful tool or strategy}
10. 1. {A surprising statistic that your audience would find useful}
11. {Descriptive word like “unpopular”} {niche} advice/idea/principle
12. I shouldn’t be telling you this / {people} will be mad I told you this
13. 1. I {did something difficult or time-consuming} so you don’t have to
14. {Any kind of personal or brand news that’s a little bit interesting}
15. {Any kind of bold opinion that’ll get your audience’s attention}
16. 1. {Some unique or out of character statement that surprises people}
17. {Some kind of scarcity statement like a sale running out of time}
18. People hate when I say this / {any type of statement like that}
19. 1. The best {tool/strategy/idea for whatever your audience wants}
20. Quick question for you / {anything conversational with “you” in it}
21. Something crazy just happened in {niche} / {anything clickbaity}

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