[[Note about lead magnets ]]

Source: Maven info mail by Maven

Resources that you offer for free in exchange for an email address.

• Communicate credibility and knowledge.
• Generate increased interest

Repurpose a lesson from a curriculum, a worksheet already created, or a video. It’s a great way to add value while building your waitlist.

Examples for Lead Magnets

• Curriculum outlines or syllabus overviews
• PDFs or brochures
• Helpful templates
• How-to guides
• E-books
• Actionable worksheets
• Checklists
• Videos
• Pre-recorded webinar or lesson
• Email courses
• Free consultations

Where

• Add on a course landing page
• Automated flow Offer lead magnet in exchange for mail - mail signup flow - send lead magnet - add to potential broadcast list about a course

Further lead magnet examples from Maven

Linking

• [[Notes from top 5 marketing breakthroughs]]
• [[MOC Maven Course Accelerator Learnings]]

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