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[[Note about lead magnets ]]

Source: Maven info mail by Maven

Resources that you offer for free in exchange for an email address.

  • Communicate credibility and knowledge.
  • Generate increased interest

Repurpose a lesson from a curriculum, a worksheet already created, or a video. It’s a great way to add value while building your waitlist.

Examples for Lead Magnets

  • Curriculum outlines or syllabus overviews
  • PDFs or brochures
  • Helpful templates
  • How-to guides
  • E-books
  • Actionable worksheets
  • Checklists
  • Videos
  • Pre-recorded webinar or lesson
  • Email courses
  • Free consultations


  • Add on a course landing page
  • Automated flow Offer lead magnet in exchange for mail - mail signup flow - send lead magnet - add to potential broadcast list about a course

Further lead magnet examples from Maven


  • [[Notes from top 5 marketing breakthroughs]]
  • [[MOC Maven Course Accelerator Learnings]]
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