Notes from $100M Offers

$100M Offers at Blinkist

• Make people an offer so good they would feel stupid saying no
• for sure your product needs to deliver on its promise
• The greater their financial investment, the greater their emotional investment. The more they commit their time and energy to your product or service, the more they gain.
• value is what you get - master the psychology of value!

\(prospects\: dream\: outomes \times likelyhood\: of\: success \over prospects\: time \times effort\)

• over deliver on the likelyhood for your prospect to achieve their dream outcome while making it as instant and effortless for them as possible
• what is the dream outcome?
  • list all obstacles
• desire is a formidable source
• Urgency is scarcity’s partner in crime
• scarcity - stirs up desire based on limited quantity
• urgency - stirs up desire based on limited time
  • e.g. by offering cohorts (and creating FOMO)
• Bonuses and guarantees are what make an offer too good to be ignored
  • leveraging bonuses is far superior to cutting prices
  • humans fear losses more than thez crave gains
• Naming: What is your product offer/service. And add a some words that ties to how you leveraged scarcity, urgency, bonuses, guarantees
  • 80% off Master your Money Master class

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