Notes from 5-Figure Launch Accelerator
Source: Build to impact
- Launch - a planned effort to bring a new product to market
- analysis of audience, core message
- people need to see something 21 times!
- planning (2w) - pre-launch 2-3w - open cart 1-2w - post launch
Pre-Launch
Build assets:
- Sales page
- Checkout page
- eMail content
- Social Media Content
-
etc
- Promotion of main content starts … raise awareness with clients about your existence and expertise
- Make systems ready to accept clients
- Promotional phase around 10-14 day
Main Event
- Webinar, Masterclass, Challenge etc - see also Day 1 - Session notes
Launch Phase aka enrollment period
- people can purchase my offer
- main focus on selling
- 7-10d
- the launch is not over until it is over
- people often buy in the beginning or at the end (1-2 days range)
- actively show up during the launch phase
Launch Date
- the first day of your offer
Open-Cart-date
- day when you open the cart and make your offer available for enrolling
- typically on the day of the main event
- on a 5 days challenge this might be e.g. on day 3
Open enrollment period
- starts with [[#Open-Cart-date]] and then e.g 7-10 days
Close cart date
- final cart close date
Post launch phase
- send last minute eMails to collect data from audience that did not buy
- do a post launch debrief
- Onboard & welcome new members - publicly (FOMO) and internally
- Build a waitlist for people who did not buy
Some metrics
-
Registration conversion = Total registrations / Audience Size audience size - e.g email list of subscribers
- Attendee conversion = total number of attendees / total number of registrants
- Total sales conversion = total number of sales / total number of attendees
- Total launch revenue = number of sales in currency
- Total cash collected = Actual money paid to you
Launch goals
Based on the metrics you can define your launch goals
Example goals sheet
Several preparation material
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