Product Direction - Nacho Bassino

title: Product Direction subtitle: author: Nacho Bassino authors: Nacho Bassino category: publisher: total_page: 248 cover_url: http://books.google.com/books/content?id=Jv5izgEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api cover_small_url: http://books.google.com/books/content?id=Jv5izgEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api publish_date: 2021-03-29 description: “How do you identify, select and define the right Product Strategy? How do you connect it to execution and align the entire company towards the same goals?Making great products is hard. Interdisciplinary teams must discover and deliver the right solutions to delight customers while creating a sustainable business model. But that is not enough to succeed. Product Leaders must play a critical role: they must identify the problems and opportunities most crucial to delight customers while creating a sustainable business. They must also align teams toward them. But how?How do you come up with the right insights and select the most promising opportunities?How does a successful product strategy look? Who has to define it?How do you focus product teams and the entire organization in the same direction?Product Direction is a practical approach to solve these problems, based on artifacts, tools, and best practices, to define, link, and communicate your product strategy, strategic roadmap, and objectives. These tools will help you:? Multiply your results, with increased team alignment and autonomy.? Align everyone on the right opportunities, and ignore other distractions.” link: https://books.google.com/books/about/Product_Direction.html?hl=&id=Jv5izgEACAAJ preview_link: http://books.google.de/books?id=Jv5izgEACAAJ&dq=nacho+bassino&hl=&as_pt=BOOKS&cd=1&source=gbs_api isbn10: 1736824716 isbn13: 9781736824719

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