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Some sources about Generation Z

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/what-makes-asia-pacifics-generation-z-different

https://www.mckinsey.com/industries/retail/our-insights/the-young-and-the-restless-generation-z-in-america

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