The Jobs to Be Done Playbook - Jim Kalbach

title: The Jobs to Be Done Playbook subtitle: Align Your Markets, Organization, and Strategy Around Customer Needs author: Jim Kalbach authors: Jim Kalbach category: Computers publisher: Two Waves Books total_page: cover_url: cover_small_url: publish_date: 2020-04 description: “These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.” link: preview_link: isbn10: 1933820683 isbn13: 9781933820682

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