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What makes content sticky?


1. Simple (very short and basic)
2. Unexpected (curiosity gap)
3. Concrete (e.g. relevant to COVID19)
4. Emotional (fun/fear, music-driven)
5. Story (e.g. woman looking for a mask)

Science shows that those are 5 of the key elements to make an idea stick.1

1Made To Stick, Chip Heath and Dan Heath (2007)


  • [[ Storyworthy ]]
  • [[ Course Charter for Agile Course ]]
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