Why Brainstorming fails

[[How to Take Smart Notes |source]]

More people in a brainstorming group usually come up with less good ideas and restrict themselves inadvertently to a narrower range of topics (Mullen, Johnson, and Salas 1991)

The brain prioritises ideas that are easily available in the moment

Reference from How to take smart notes

Example application

Used in ideation approaches when working with evolving an Opportunity Solution Tree [[Opportunity Solution Tree Learning Session_MiroExport.pdf]]

Linking

• Facilitation
• MOC Product Discovery
• Swarm Stupidity

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