Working better with stakeholder - 3 advanced techniques

Metadata

• URL: https://itamargilad.com/stakeholders/
• Published Date: 2022-05-03
• Author: [[Itamar Gilad]]

Highlights

1. Make Them Your Partner

• What does partnership mean? It’s an exchange of value.
• You need to figure out what they’re really optimizing for.
  • Making their numbers? Pushing some big initiative? Protecting against a major threat?
• So you have to explain what you’re trying to achieve, and what you need from them:
  • autonomy, support, peace of mind, access to customers, data, or whatever else.
• never work in an “us against them” mode.

2. Be Explicit and Persistent About Your Goals

• If your OKRs are a list of features you’ve committed to deliver this quarter, you’re sending a clear message: we’re a feature factory,
• Outcome goals send a very different message — here’s what we’re trying to achieve.
• Tools like the North Star Metric, Top Business Metrics, and metrics trees
• Many PMs fail to stand their ground because they use opinions rather than evidence.
• you need to introduce the concept of evidence into the discussion.
• weak evidence (“one competitor did this”) with strong evidence (“Early adopter customers are using the product as we expected”).
• get everyone into a place of true collaboration with broad shared context and clear goals.

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