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Working better with stakeholder - 3 advanced techniques



1. Make Them Your Partner

  • What does partnership mean? It’s an exchange of value.
  • You need to figure out what they’re really optimizing for.
    • Making their numbers? Pushing some big initiative? Protecting against a major threat?
  • So you have to explain what you’re trying to achieve, and what you need from them:
    • autonomy, support, peace of mind, access to customers, data, or whatever else.
  • never work in an “us against them” mode.

2. Be Explicit and Persistent About Your Goals

  • If your OKRs are a list of features you’ve committed to deliver this quarter, you’re sending a clear message: we’re a feature factory,
  • Outcome goals send a very different messagehere’s what we’re trying to achieve.
  • Tools like the North Star Metric, Top Business Metrics, and metrics trees
  • Many PMs fail to stand their ground because they use opinions rather than evidence.
  • you need to introduce the concept of evidence into the discussion.
  • weak evidence (“one competitor did this”) with strong evidence (“Early adopter customers are using the product as we expected”).
  • get everyone into a place of true collaboration with broad shared context and clear goals.
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