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10 Popular Product Frameworks - A brief guide


North Star Metric

A product can have more than 1 North Star Metric.

critical purposes of NSM

  • Clarity and Alignment on what to optimize for
  • Communicate impact and progress to the rest of the team.
  • Holds product accountable to an outcome.

Two main parts

  • Product vision statement.
  • The key metric that serves the current product strategy.

Jobs to be Done (JTBD)

  • “Job” → Goal of an individual in a given situation.
    • Three parts 1. When (situation). 2. I want to (motivation). 3. So I can (expected outcome).
  • Jobs getting done
    1. The Core Functional Job.
    2. Related Jobs.
    3. Emotional Jobs.
    4. Consumption Chain Jobs.
    5. Purchase Decision Job.

First Principles

  • Source(s): blackboxofpm

    Principle A

    Develop product strategy on 3 inputs:

    1. What the real goal is?
    2. What environment around them is signaling (market+customer signals)?
    3. What people, money, and time constraints exist?

The Hook Model

Three core motivators of a behavior:

  1. Avoiding pain and seeking pleasure.
  2. Avoiding fear and seeking hope.
  3. Avoiding social rejection and seeking social acceptance.

Hook Model

AARRR (Pirate Metrics) — Product Analytics

  • Acronym for five user behavior metrics.
  • Also known as Pirate Metrics User behavior metrics to be tracked:
    1. A — Acquisition (How do users find you?).
    2. A — Activation: The core value of the Product is tested (Do users have a great first experience?).
    3. R — Retention (Do users come back?).
    4. R — Revenue (How do you make money?).
    5. R — Referral (Do users tell others?).

HEART - UX and Product Decisions

Categories of HEART framework:

  1. H for Happiness — Measures user attitudes like Net Promoter Score, Satisfaction, etc.
  2. E for Engagement — Measures the level of user involvement like frequency and intensity.
  3. A for Adoption — Measures the rate at which new users join a product or feature.
  4. R for Retention — Rate at which existing users return to a product or feature.
  5. T for Task Success — Measures user experience behaviors like efficiency, effectiveness, and error rate.

RICE Scoring Model— Prioritization

Four factors: Reach, Impact, Confidence, and Effort.

R — Reach:

  1. Answering — How many people each project will affect in a given time period?
  2. To avoid bias.
  3. Measured using the estimated number of events/people per time period.
  4. Use reach measurements.

I — Impact

  1. To beat the tangled mess of gut feeling.
  2. Measured using impact on an individual person.

Scoring 3 = massive impact 2 = high impact 1 = medium impact 0.5 = low impact 0.25 = minimal impact

C — Confidence

  1. To curb enthusiasm for ill-defined ideas.
  2. Answering — How much support do you really have for your estimates? Scoring 100% = high confidence 80% = medium confidence 50% = low confidence nil = moonshot

E — Effort

  1. Measured in person months.
  2. Measures the work that a person can do in a month.

MoSCow Prioritization

M — Must-have

Non-negotiable product needs that are mandatory for the team.

S — Should-have

Important initiatives that are not vital, but add significant value.

C — Could-have

Nice to have initiatives that will have a small impact if left out.

W — Will-not-have

Initiatives that are not of priority for this specific time frame.

CIRCLES - Product Design

C - Comprehend the situation

I - Identify users

R - Report Customer Needs

C - Cut through prioritization

L - List solutions

E - Evaluate Tradeoffs

S - Summarize recommendations

STAR/SOAR - Storytelling

  • For creating a meaningful story of a previous work experience.
  • Tell stories about accomplishments in general.
  • STAR — Situation, Task, Action, Result / SOAR — Situation, Objectives & Obstacles, Action, Result.

    S — Situation

    Lay out a situation and give the required details.

T — Task

  1. Highlight the task and the responsibility given to you.
  2. Mention any obstacles that you faced.

A — Action

  1. How you took the action.
  2. Mention important steps related to it.

R — Result

Discuss the outcomes and results of your activities related to the given situation.

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