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How to Create a Product Roadmap That Everyone Can Understand!



  • A good product roadmap must be visually appealing, easily accessible, and clear enough for anyone to scan for answers to the following questions:
    • What exactly are we doing?
    • Why are we doing it in the first place?
    • What does this have to do with our OKRs?
  • It encompasses the milestones you will attain in releasing those features.
  • A theme-based product roadmap is based on this premise, and the benefits are enormous and immediate.
  • A theme-based roadmap substitute with time horizons made up of three columns:
    • Now — Tasks that you are currently working on
    • Next — Tasks that are coming up soon
    • Later — Tasks that you’d like to work on in the future or need to do a bit more research before you move on

  • A theme-based map replaces this with themes, which appear as cards on your roadmap.
  • themes are “a promise to solve problems, not build features.”
    • Those words come from the realization that almost any product will receive a flood of customer feedback and feature requests that revolve around a single universal problem.
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