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Notes from Day 3 of the Mindvalley AI Summit 2023

AI Summary for day 3

  • The potential of generative AI in content creation was discussed by Iman Oubou.
  • The Hierarchy of Effects model was explored, outlining customer engagement stages.
  • The importance of understanding your audience’s demographics and psychographics was emphasized.
  • Keyword research was highlighted as a tool to drive search query traffic.
  • The role of AI tools like ChatGPT in content planning was discussed.
  • AI’s use for content analysis tasks such as sentiment analysis and SEO was examined.
  • Mr. Grateful shared his workflow using AI for social media content creation.
  • The concept of training GPT to define brand voice components was introduced.
  • The value equation was discussed to understand users’ perceived obstacles.
  • A demonstration was given on building a mobile app quickly using Adalo and the OpenAI API.

Talk from Iman Oubou - The Power of AI Content Creation - Scaling Content Marketing with AI

Attention as currency of today (connects to Time to Value and [[BASB - Learning about Express#ROA - Return on Attention - The most important metric for knowledge workers]] )

All the following demo is base on AIPRM extension for ChatGPT

Hiearchy of effects model

Robert J. Lavidge and Gary A. Steiner in the 1960

  1. Cognitive Stage (Awareness/ Knowledge): This is the stage where the customer becomes aware of the product or service and gains an understanding of what it is and what it can do. This stage is all about providing information and educating the potential customer.

  2. Affective Stage (Liking/ Preference/ Conviction): In this stage, the customer develops positive feelings or emotions towards the product or service. They start to like it, prefer it over other alternatives, and gain a strong belief or conviction that this product or service is the right one for them.

  3. Behavioral Stage (Purchase): Finally, the customer makes the decision to purchase and act on their preference and conviction.

Step 1 - Know you audience

  • Demographic, psychographic, professional details
  • via segments and personas

Prompt with Buyer Persona Legend (and there are many more buyer personas)

Step 2 - Keyword Research

Doing keyword research means you can choose the right topics that can help you drive traffic from these search queries.

Keyword Research Volume

Keyword Strategy

Step 3 - Content Plan

It’s important to have a strong content plan in place from the beginning: that way, you have a mapped-out, organised overview of your pipeline

Get Monthly content calendar. And forward to airtable

With 52 Week Content Planner

What can you brainstorm

  • Blog post topics and descriptions
  • Social media content calendar
  • Podcast episode topics
  • Video content ideas
  • Product ideas
  • Subject line ideas
  • Email newsletter concepts

EMail strategy

Welcome series for my clients

Great give me the copy for each eMail

Pull notes out and put them to your notes app

eMail Strategy Turbo V1

Step 4 - Use it for content creation

By using AI tools like ChatGPT, you can now craft high-quality content that is optimised for search engine rankings and resonates with your intended audiences.

For long form optimized

Human Written 100% essay writing

Step 5 - Content Analysis

ChatGPT is a powerful tool for text analysis. By understanding the context of words and phrases, it can be used for a variety of tasks, such as sentiment analysis, SEO, and text mining..

Ask ChatGPT to analyze content and then to improve it. Outrank Article (based on Competitor URL)

Copy AI detectors

  • InteresteinAi
  • Crossplag
  • Content Detector.Ai
  • Originality.Ai
  • Grammarly
  • DupliChecker
  • Small SEOTools
  • Quietest

Mr Grateful - his workflow on using AI as a social media agent

Workflow for todays session Content ideas > Research > script > Lights and Camera Set up > RunwayGen-1 > Supporting visuals with ArtGrid and Runway Gen2 > Edit in cap cut + auto subtitles built in > Transcribe > Captions and Hashtags > Insights to find time to post > Daily Metrics

Training GPT

  1. Brand Persona: This is the character that your brand embodies. If your brand were a person, what kind of person would it be? Is it serious and professional, or casual and fun? This component often includes aspects such as gender, age, social status, and personality traits.
  2. Tone: This refers to the general attitude or feel of your brand’s voice. Is it formal or informal? Humorous or serious? Inspiring or practical? This component is about the general mood that your voice conveys
  3. Language: This encompasses the kind of words and phrases your brand uses. Does it use jargon or technical terms, or does it aim to be simple and accessible? Does it use slang or colloquial language?
  4. Purpose: This is about what your brand’s voice aims to achieve. Is it to inform, to entertain, to inspire, to persuade, or something else? Knowing the purpose of your voice can guide the way you communicato.
  5. Rhythm and Pace: Does your brand speak in short, choppy sentences or longer, more complex ones? Is the pace fast and energetic, or slower and more measured? This can also include the use of punctuation, like exclamation marks for excitement, or ellipses for suspense,
  6. Values: Your brand voice should align with and express your brand values. If one of your values is transparency, for instance, then your voice should be clear and straightforward. If one of your values is innovation, your voice could be forward-thinking and filled with enthusiasm for the future.
  7. Consistency: This isn’t a component of brand voice itself, but it’s important that whatever voice you decide on, you keep it consistent across all platforms and types of content. This helps to build a recognizable brand identity

“[Brand name] communicates like your [relationship description] who’s always [behavior]. Using a [tone of voice], they [primary action or goal] without making you feel [negative sentiment]. They [method or strategy), using [specific elements or themes] to make the information more relatable. The rhythm and pace of their communication are [description of pace and rhythm], like [metaphor or simile]. They are consistent in their approach, whether it’s a [type of communication 1], [type of communication 2], or a [type of communication 3], always reminding you of their core values: [core value 1], [core value 2], and [core value 3). Living and breathing their dedication to [dedication focus], the authentic passion of [brand name] shines through every word they speak, aiming to [aim 1], [aim 2], and [aim 3] everyone to embrace a more [desired outcome].”

Tool Descript … to transcribe my videos. Also to learn about my brand voice and learn about the language and words I”m using.

Give it you metrics about what did perform well and what not.

Insta key metrics

  • Plays, Likes, Saves, Shares, Comments

Scripting with timings included

Certainty Domenic After carefully analyzing your top performing Reels and taking into account your brand insights, here’s a structured formula template that can serve as a guide for creating future content with viral potential

  1. The Hook (5-7 seconds): Start with a captivating or thought-provoking question or statement related to your content. It should stir curiosity create a sense of intrigue, or instantly resonate with the viewer’s interests Example: “If you had a Disney version of yourself, would it make content creation eser or at least more fun?
  2. The Introduction (5-10 seconds): Briefly explain the topic or damonstration that will follow. This part should create anticipation for the rest of the content. Example: “Today, I show you how you can create your very own Al-powered Disney character.”
  3. The Value Proposition (10-15 seconds): Highlight the benefits or interesting aspects of the concept/tool you’re discussing Show them why they should care or how this can impact them. Example: “Not only is this fun, but it can also help you create eye-catching content that stands out.”
  4. The Demonstration (15-30 seconds). This is the meat of your Reel-the step-by-step guide or tutorial part. It should be straightforward easy-to-follow, and visually engaging. Use simple language and break complex processes down into bite-sized steps • Example: Tstep-by-step on how to use the Al too!!”
  5. The Reveal or Result (10-15 seconds). Show the end result of the process, tool, or concept you’ve been discussing. This is the wow moment that reinforces the value you’re delivering. Example: “And voila! Here’s your Disney self, ready to star in your next piece of content.” & The Call-To-Action (5-10 seconds): Encourage engagement by asking viewers to comment, share, or follow for more content. Make this part direct, genuine, and friendly Example: “Give it a try and share your Disney characters with me! Don’t forget to follow for more tech hacks.”
  6. The Sign-off (5 seconds). End on a warm optimistic, or humorous note that leaves viewers with a positive impression of you and your brand. Example: Tim Domenic, Mr. Grateful, until next time, stay curious and creative, my friends. Peace

Unfairness, Fear, Frustration

Value Equation

*Dream Outcome: problems around Al. The market segment I want to focus on is creative entrepreneurs who use content marketing. -Perceived undesired outcomes? -Perceived obstacles? Example: I am scared of the advancement of Al Here is the exercise. Write 4 problems for each variable of the value equation. *Likelihood of achievement Perceived reasons for non achievement? example: I am already so far behind that I never catch up. • Time Delay -Perceived delays between effort and outcome? example: It will take me too long to learn a new tech skill. *Effort and sacrifice -Perceived difficult efforts required? example: New technology is too complex for me to learn.


A list of highly influencing people in AI

  • @mr.grateful
  • @chatgptricks
  • @rpnickson
  • @metav3rse
  • @kanekallaway
  • @donalleniii
  • @thekingzletter
  • @manu.vision
  • @techinsider
  • @techcrunch
  • @ainterestingaf
  • @realrileybrown
  • @mindvalley


Please write a script using this information in our brand voice, using our template.

Setup & equipment

Iphone as camera with specific settings

Supporting visuals

Runway Text-to-video

Capcut and AutoCaption

Captions & Hastags

Take your transcript and ask: Can you please write a caption and hashtags…

Daily Metrics

Ask why is something performing well?

List of all Apps mentioned in the presentation

Build an APP in 1h

  • Adalo
  • ChatGPT - openAI api

Mobile Only

Fast pacing demo how to build a Mobile App that is created with Adalo and sends a User Input as request to OpenAI and displays the responses.

Closing thoughts


(external links, not recorded by me)

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Notes mentioning this note