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<% tp.file.cursor() %> (details for Belief-Claim-Proof) Belief: A notebook is a secret weapon of top creatives. Claim: Top thinkers and creatives relied on notebooks throughout history. Proof: Leonardo da Vinci. (ethos) Format: Text + Image. Marketing Channel: Instagram

Hook:

• Create an emotion: surprised, angry, happy,…
• make the reader think
• use big numbers, stats, certain important words e.g. Millionaire

One person:

One Problem/Story:

• A specific situation you or the reader is in

One Solution:

One Result/Outcome/How:

One CTA:

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I help people learn how to learn, retain and recall with ease

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• My running list of 12 favorite problems

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