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LinkedIn Post

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Content preparation

<% tp.file.cursor() %> (details for Belief-Claim-Proof) Belief: A notebook is a secret weapon of top creatives. Claim: Top thinkers and creatives relied on notebooks throughout history. Proof: Leonardo da Vinci. (ethos) Format: Text + Image. Marketing Channel: Instagram


  • Create an emotion: surprised, angry, happy,…
  • make the reader think
  • use big numbers, stats, certain important words e.g. Millionaire

One person:

One Problem/Story:

  • A specific situation you or the reader is in

One Solution:

One Result/Outcome/How:

One CTA:

P.S. - Please repost ♻ if you found this useful

Posted on LINKEDIN on <% tp.date.now(“YYYY-MM-DD_ddd”) %>


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