Webinar with Markus

• Share what he is doing and why he think it is working with Markus
• (happy to help with orchestration) (also with chat)
• You are what you repeatedly do!
  • you need to exercise
• cool story with the runner
• consistency
• 1 frequency, 2 volume, 3 differentiation
• message - strategy is always there! – here consistency connects
• vs adhoc strategy
• vs big effort strategy
• Strategy as Fluff (even does not sustain the negative/reverse statement)
• must be behavior-shaping!
  • you need to decompile the message
• problem with decoupled strategy
• strategy helps to explain decisions
  • it needs to make sense by providing coherence and clarity
  • orienting on Long Term goal - mapping what we do and ways to reach that goal
  • helps to make sense of progress and trade-offs
• AIM: create clarity on all levels
• often corporate/enterprise strategy and their example does not help
• bottom-up communication is difficult (and needs practice)
• often main problem: meta about what does vision-mission-… mean … high learning effort in the beginning kills momentum
• Play to Win!!
  • iterative
  • emergent
  • use lower level learning curve
  • Winning aspiration?,
  • Where to play?
  • How to play?
• Concept of pace layering
  • need to consider and respect that we will work with different speeds
• Marker - Options - Work framework to replace loaded wording … and immediately start with the work

📖 How big things are done

Tiny start with 2h workshops …

• Strategy is emergent
• is ubiquitous
• as inclusive
• is transparent
• creates clarity
• cares about the long term
• does not rely on one single tool

Strategy investment of executives is very low. (95% don’t do it)

So, if you start it, you can get to the top quite fast.

• Marker - Option - Work
• Play to Win

Pillars of Strategy

• Framework (e.g. Marker - Options - Work)
• Communication
• Creativity (to create new options)
  • the obvious things likely won’t make it

Who we are - Identity

• changes rarely
• markers - slow and stable, sometimes we need to change
  • you need people accountable for that, to early on discover important needs to adjust. Often they then need to change fast

What we have to do

• work
  • flow

Decisions

• options
  • diverse, choice
  • options don’t need to flow
  • we need to be super flexible here

Often the biggest level is on marker and option level.

You need clarity on level of options.

Options

• discussion on qualitative level is often difficult

Example:

Resolution partially very low in the slides shown

Options:

• near to financial ones
• you don’t need to exercise them
• the might run out of value
• avoid early commitment
• search low risk (low downside), high impact (high upside)

Strategy is often scary in the middle

In summary:

• Play to Win strategy canvas
• discuss things weekly with the canvas
• it is not a linear process

High cadence!! Options, Marker - weekly 15’ – to make problems visibe Options Work - 30’ stay below threshold! Cadence>Creation

urgency

creating Options are the toughest part

12 weeks to cover a topic!

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