Excurs on Posting Style Differences
LinkedIn Post
Marketing success hinges on understanding your customer.
I used this T-Sequence in version 1 of an A/B test
Do you remember my recent A/B test?
(details https://lnkd.in/eDu4857z)
Two similar posts, but with a significantly different structure.
Do you know the Five Lightbulbs Marketing from Billy Broas?
It is an awesome approach to do argumentation-based marketing.
It is about always having the customer and their journey in mind.
Super brief, the Five Lightbulbs:
→ Lightbulb 1: Customer Status Quo
→ Lightbulb 2: Things they’ve tried
→ Lightbulb 3: Your approach
→ Lightbulb 4: Your offer
→ Lightbulb 5: Customer’s new life
These Five Lightbulbs shaped version 1 in the A/B test!
Billy helped me analyze and rewrite version 1 ⇢ https://lnkd.in/epvaewtE).
The post has a clear structure with the intention to:
→ Show that I understand you (LB1)
In the post, I explained being overwhelmed with starting my business
→ Paint a positive picture of where you might get (LB5)
I remembered how learning works best and brought back structure.
→ Teaser my solution to get you there (LB3)
I briefly touched on the KEYS TO SUCCESS to master “Learning how to Learn”.
Do you remember my 3 pillars?
➠ The mindset of learning
➠ Creating high-impact outcomes
➠ Leverage modern tools and approaches for learning
→ Ask you for a next action (LB 4)
I asked to join my next virtual MASTERCLASS called Effortless Learning, Lasting Results. Simple: Just comment “SmartLearner”.
It blew my mind, once I understood the structure:
→ To create a tension by combining Status Quo and the better future.
→ Then teaser a solution to resolve that tension.
→ Closed by an invite to a concrete next step
→ Billy calls that a T-Sequence
Do you see the power of such a structured approach?
What is ONE immediate thought?
(Tomorrow I’ll write about the results from the A/B test. See you?)
———
P.S.
I help people learn how to learn, retain and recall with ease
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Content preparation
Posted on LINKEDIN on 2024-10-21_Mon
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