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Reflections on Commenting

LinkedIn Post

Post at LinkedIn

The LinkedIn paradox:

→ More engagement in less time

Commenting on LinkedIn is challenging for me.

At my current LinkedIn stage: ——— → I answer each comment I receive on my post ~ 50-75 comments to write. ~ 20 seconds per comment

→ I provide 20-40 comments for LinkedIn contributors ~ 40 seconds to read a post ~ 30 seconds to comment

In total it is about 1-2 hours for commenting. Daily.

My three main challenges: ——— → Engagement drives reachability ➠ comments are important → my Time per comment is limited → It does not scale

I developed strategies, that help with commenting efficiency: ———

I distinguish comments: → to support others with visibility → to engage on content - like feedback, discussions, reflections

With more time per post for the engaging comments.

I skim read content, to access its main insights quickly. When it connects to my 12 favorite problems, I read in more detail

I admit, often I just read 10-20% of a post. And I get impatient with long text and less structure.

I know both aren’t cool! But I don’t know how to do it better yet.

I assume I’m not the only active LinkedIn member who is facing that challenge. Assuming there are many, I can tell what content works best for me:

Content that: ——— → Is fast to skim and follows a structure A story flow. Easy language. Short sentences. Pleasant formatting.

→ Has supporting visuals like Carousels and Infographics

Content that does not work for me: ——— → Videos, where no additional insight is conveyed. If I need to wait a minute for something I could have read in 10 seconds, it’s a time waster.

→ Loooong text, with few, hidden insights.

What is ONE tip from your commenting strategy?

———
P.S.
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Posted on LINKEDIN on 2024-11-04_Mon

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